“面子”观是人们在社会交往中个人在他者心目中的地位排序的理念,也是他者心中的个人价值的自我心理渴望。本文从人性的基本心理假设——不断追求自我满足的理性“经济人”的建构逻辑入手,分析社会生活中正当的面子观及其文化功能,以期揭示当今社会中不顾一切、不择手段地追面子的虚伪心态和恶劣之风,从而为人们树立正确的“面子观”提供初步的理论分析框架。 “Face ” concept is the concept that people rank the individual’s position in the mind of others in social interaction, and also the self-psychological desire of personal value in the other’s mind. This article starts from the basic psychological hypothesis of human nature - the rational logic of self-satisfaction and the construction logic of “economic man”, and analyzes the proper face-view and its cultural function in social life in order to reveal that in today’s society desperately and unscrupulously, Face the hypocrisy mentality and bad style, so as to establish a correct “face ” people to provide a preliminary theoretical analysis framework.