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重庆地区的旅游资源丰富,相关的旅游纪念品设计也层出不穷,不仅政府支持举办各种纪念品设计大赛,同时,民间工匠们也对此富有极大的热情。但其间还有很多美中不足之处,本文主要针对重庆地区旅游纪念品设计中的民间特色进行简要分析并对纪念品设计的开发与改进提出了几点建议。
Chongqing is rich in tourism resources. Related tourist souvenir designs are also emerging one after another. Not only the government supports the holding of various souvenir design competitions, but also the private artisans have great enthusiasm for it. However, there are many drawbacks in the meantime, this article mainly analyzes the folk features in the design of tourist souvenirs in Chongqing and gives some suggestions on the development and improvement of souvenir design.