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北京良医大德文化传播中心的首席顾问姬涛先生近日提出,必须要正视医药企业的专业推广行为到底给医生职业道德造成了怎样的影响。姬涛认为,“医药代表”不是一个生来就属贬意的词汇,这个职业其实是医药之间有效沟通的桥梁,企业不规范的推广行为才使得“医药代表”这一职业蒙上阴影。倘若医药企业的销售推广行为不进行更细致的规范,对医生的影响始终会存在,并可能使医疗卫生界的种种努力出现事倍功半的局面。他向记者讲述了药企到底是怎样在医院中进行营销的。
Mr. Ji Tao, chief consultant of Beijing Dadu Dade Cultural Communication Center, recently proposed that it is necessary to face up to what kind of impact the professional promotion activities of pharmaceutical enterprises have on the doctors’ professional ethics. Ji Tao believes that “Medical Representative ” is not a born of derogatory terms, the job is actually a bridge between the effective communication of medicine, non-standard business promotion behavior makes “medical representatives ” the occupation Mongolia On the shadow. If the marketing practices of pharmaceutical companies are not regulated in more detail, the impact on doctors will always exist and the efforts of the medical and health sector may be less and less effective. He told reporters about how the pharmaceutical companies in the hospital marketing.