“行动导向”教学是以学生为主体的实践教学,其主要以任务驱动学生探索实践,并从实践中获得感性认知,最终凝练成理性认知。酒店市场营销课程是实践性、运用性颇强的综合性课程,在教学实际中有效运用“行动导向”教学方法则能够起到良好作用。鉴此,本文透过分析酒店市场营销课程教学之不足,进而论述了基于“行动导向”教学理念下的改革措施。 “Action oriented ” teaching is a student - centered practical teaching. It mainly uses task - driven students to explore practice and acquire perceptual cognition from practice, finally concluding into rational cognition. The hotel marketing course is a comprehensive and practical course with practicality. It can play a good role in effectively using teaching methods of “action oriented” in teaching practice. Therefore, by analyzing the shortage of hotel marketing course teaching, this article discusses the reform measures based on the teaching concept of “action oriented”.