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据欧美发达市场的发展经验,豪华车市场份额普遍都超过10%,汽车发达国家如德国可以达到30%,中国车市目前这一比例只有8%早些年,众多豪华品牌一股脑儿挤进中国。近些年,众多豪华品牌前后宣布国产。不过,几轮冲击下来,豪华车品牌很快发现,进入市场和实现国产并不意味着能够立足,必须更有诚意的价格和新品来面对消费者。凭借多款新品和低定价,奔驰、凯迪拉克、捷豹路虎今年前八个月赚得盆满钵满。沃尔沃、雷克萨斯、讴歌也纷纷站在门槛上,摩拳擦掌打算入局。
According to the development experience of developed markets in Europe and the United States, luxury car market share is generally more than 10%, car developed countries such as Germany can reach 30%, the Chinese auto market is currently only 8% of this proportion earlier in the year, many luxury brands into a brain. In recent years, many luxury brands announced before and after. However, the impact of several rounds of down, luxury car brand soon found that entering the market and achieving domestic does not mean to be able to gain a foothold, we must be more sincere price and new products to consumers. With a variety of new and low pricing, Mercedes-Benz, Cadillac, Jaguar Land Rover earned pours in the first eight months of this year. Volvo, Lexus, Acura has also stood on the threshold, gearing up intend to enter.