从媒介宠儿到面临生存危机 ,恐怕是电视人所不曾预料的。当“狼来了”成为一种不容回避的现实时 ,“主动应对 ,积极改革”便成为电视人惟一的选择。一、日趋激烈的媒介竞争把电视推上改革之路电视具有双通道传播和多符号信息的特点 ,不仅能给观众带来直观可信的资讯 ,同时还能 From the darling of the media to facing the crisis of survival, I am afraid that the TV people never expected. When the “wolf” has become an unavoidable reality, “take the initiative to deal with and actively reform” has become the only choice for television. First, the increasingly fierce media competition put the TV on the road to reform TV with dual-channel transmission and multi-symbolic information features, not only give the audience intuitive and credible information, but also