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在过去12个月,60﹪的企业表示曾因社交媒体上的粉丝的意见或反馈,调整或修改过产品、服务或市场策略。随着微博等新媒体的发展,中国企业的内容传播渠道与形式愈发呈现多样化的趋势,内容营销的形式变得更加丰富起来,新媒体也早已渗入企业传播的各个环节。而在中国市场特有的新媒体传播环境下,企业市场、公关等品牌传播部门也面临越来越多数字化挑战。企业如何持续创造出有价值的内容,通过各种内容传播渠道与工具,将这些内容有
In the past 12 months, 60% of companies said they adjusted or modified their products, services or marketing strategies due to comments or feedback from fans on social media. With the development of new media such as Weibo, the channels and forms of content distribution in Chinese enterprises are increasingly diversified. The forms of content marketing have become more enriched. New media have also infiltrated all aspects of corporate communications. In the context of the new media unique to the Chinese market, more and more digitization challenges are also faced by the brand communication departments such as enterprise marketing and public relations. How companies continue to create valuable content, through a variety of content distribution channels and tools, these content