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直播如旋风般席卷了人们的生活和各大市场,从秀场直播到生活纪实,主播类型不断延展,也适应了不同受众的个性化需求。广泛的互联网空间使不同受众群体的差异化需求被放大,年龄是最直接的划分人群的一种标准,在不同年龄段人群中,对主播内容的需求也呈现出差异化特征。本文对不同年龄段关注主播类型进行了调查,并分析了其中呈现的特点和趋势,以便为品牌在直播平台的宣传、营销提供参考。
Live, such as the cyclone-like swept people’s lives and major markets, from live show to live documentary, anchor type continues to expand, but also to adapt to the needs of different audiences. A wide range of Internet space to differentiate the needs of different audiences is amplified, the age is the most direct classification of a group of people in different age groups, the demand for anchor content also showed a differentiated characteristics. This article surveys the types of anchormen concerned at different ages and analyzes the features and trends presented in them in order to provide a reference for the brand’s promotion and marketing in the live broadcasting platform.