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目前,财险公司个人营销团队的发展仍受到多种因素的制约。本文分析保险市场个人营销团队发展的现状,探讨其发展中存在的问题,并提出相关建议。专属代理人模式是美国在保险市场发展过程中逐步形成的一种较为成熟的销售模式,指保险代理人作为唯一保险产品供应者,通过与其签署的保险产品代理合同,形成排他性委托代理关系的专业保险代理人。以美国的好事达公司(Allstate)为例,公司常年在传统媒体、网站上招募专属代理人,其吸引方式就是标明不收取授权、牌照等费用,鼓励
At present, the development of personal insurance company’s personal marketing team is still subject to many factors. This article analyzes the current situation of the individual marketing team in the insurance market, discusses the problems in its development, and puts forward some suggestions. The exclusive agent mode is a kind of mature sales mode that the United States gradually formed in the insurance market development process. It refers to the insurance agent as the sole supplier of insurance products, and forms the professional of exclusive agency relationship through the insurance product agency contract signed with it Insurance agent. For example, in the case of Allstate in the United States, a company recruits an exclusive agent all the year round in traditional media and websites. Its attractiveness means that it does not charge any authorization, license, etc. to encourage