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2011年,可谓中国的“微博年”。7.23动车事故引发对中国高铁建设的反思;郭美美事件引发对公益事业的监管;邓飞发起的“免费午餐”公益行动,通过微博引领国家行动。可以说,就是在这一年,微博已经成为人们获取信息的主要渠道,并逐步深入影响着人们的生活。去年以来,各地政府及相关部门微博、企业微博相继开通,金融机构也纷纷融入开设微博、仿效社交网络模式展开客户服务的浪潮中。在这一IT应用大潮汹汹而来之时,在我们为竞相规划如何利用微博、社交网络等新媒体构建新型金融服务之时,更需要我们多一些冷思考:新媒体为我们打开的,究竟是阿里巴巴的宝藏,还是潘多拉的盒子?
2011, can be described as China’s “microblogging year.” 7.23 Incident triggered the reflection on China’s high-speed rail construction; Guo Meimei incident triggered the supervision of public welfare undertakings; and Deng Fei launched the “free lunch” public service action to lead the national action through Weibo. It can be said that it was during this year that Weibo has become the main channel for people to access information and has gradually and profoundly affected people’s lives. Since last year, various local governments and relevant departments have launched micro-blogging and enterprise microblogging one after another, and financial institutions have also merged into the tide of opening up micro-blogging and follow the social network mode to start customer service. When this IT application was in a tumultuous turmoil, we needed to think a little more about the new financial services we are planning for using new media such as weibo and social networks. The new media is open to us. Is Alibaba’s treasure, or Pandora’s box?