“《颠覆传统》并不是对传统的简单否定,而是对传统作新的阐述。我尝试用现代的思维对优秀的传统进行分析,以重新让日渐模糊、远去的传统背影清晰起来。”　靳埭强设计奖2004全国大学生平面设计比赛“未来设计师大奖”获得者赵丽媚同学的获奖感言,道出了本次大赛的特点之一,即 “Subversion of tradition” is not a simple denial of tradition, but a new elaboration of tradition, and I try to analyze the fine tradition with modern thinking so as to regain the traditional obscure and distant tradition. Jin 埭 设 Design Award 2004 National Undergraduate Graphic Design Competition “Future Designer Award” winner Zhao Li-mei students award-winning testimony, out of the characteristics of this competition, namely