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随着经济全球化发展步伐的不断加快,中国吸引了大批国外企业进入国内市场,其中也包括安川、山洋、三菱等国际知名电气产品公司,针对于电气产品的市场可行性分析对于跨国公司的发展就显得尤为重要。本文以日本山洋电气为例,阐述了日本山洋电气公司的发展概况,对山洋电气的市场细化、目标市场以及市场定位进行了分析,重点研究了山洋电气的市场营销策略,为日本山洋电气市场发展战略的制定提供了理论指导。
With the accelerating pace of economic globalization, China has attracted a large number of foreign enterprises to enter the domestic market, including internationally renowned electrical products companies such as Yaskawa, Yamaha and Mitsubishi. The feasibility study for the market of electrical products is of great importance to multinational corporations Development is particularly important. This paper takes Japan’s Sunward Electric as an example, describes the development of Japan’s Ocean Electric Company overview of the market of Ocean Electric refinement, the target market and market positioning were analyzed, focusing on the ocean electrical marketing strategy for Japan’s electric market development strategy to provide a theoretical guidance.