企业经营者作为先进生产力的代表和企业生产要素的重要组成因素,对企业的生产经营状况起着决定性作用,主宰着企业的兴衰存亡。所以,应该充分发挥出版单位社长(总编)们的决定作用,正确认识他们作为企业经营者的人力资本价值,在对其进行精神鼓励的同时,也进行物质激励。只有这样, As a representative of advanced productive forces and an important component factor of an enterprise’s production elements, a business operator plays a decisive role in the production and operation of an enterprise and dominates the rise and fall of the enterprise. Therefore, we should give full play to the publishing company president (editor in chief) who play a decisive role, a correct understanding of their business as a human capital managers, in its spirit of encouragement, but also material incentives. Only in this way,