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随着经济社会的飞速发展,以数字化、智能化、电子化、信息化为核心的电子商务技术飞速发展,新的物流时代已然到来。在众多物流形式中,电子商务对物流的作用不单单存在于技术的层面,而且还体现在经济、品牌等诸多方面。强化物流管理策略,既能够增进企业的经营效益,也能够提高产品的销售业绩和发展成效。本文针对电子商务环境下的物流管理的价值意义、常见问题及强化策略进行探究。
With the rapid development of economy and society, the rapid development of e-commerce technology with digital, intelligent, electronic and information as the core has come to a new era of logistics. Among the many forms of logistics, the role of e-commerce in logistics not only exists in the technical level, but also reflected in the economy, brand and many other aspects. Strengthen logistics management strategy, both to improve business efficiency, but also can improve product sales and development effectiveness. This article explores the value of the logistics management in e-commerce environment, common problems and strengthening strategies.