心理素质稳定是现代销售人员必备的素质。分析大学市场营销专业课程结构发现,当前市场营销专业的课程对学生进行专业知识的传递要多于实践能力的训练,课程中几乎没有针对学生心理素质的培养,这不利于学生毕业以后从事市场营销工作,成为出色的销售人员。高校可以充分发挥体育教育持续性和可重复性的特点,对市场营销专业的学生实施心理素质拓展训练,提高其自信心、责任感和耐受力。 Psychological quality and stability is an essential quality of modern sales staff. Analysis of university marketing professional course structure found that the current marketing professional courses for students to pass more professional knowledge than practical ability training, almost no psychological training for students in the course, which is not conducive to students engaged in marketing after graduation Work, become excellent salesperson. Colleges and universities can give full play to the characteristics of continuity and repeatability of physical education and educate their students in marketing to improve their self-confidence, sense of responsibility and tolerance.