确有一些力量在起作用,它们能够打消顾客的购买意向,那就是人们对一些产品和销售方法存在着抗拒心理。因此,在制定和发动销售攻势之前弄清这些抗拒心理的范围和深度是非常重要的。消费者心理定式之一——迷茫商品种类过多容易使顾客应接不暇而失去销售机会。请观察一位买香水的妇女吧。她购买一瓶香水之前,常常要闻好多种香味。售货员在顾客的手臂上喷上 There are indeed some forces at work, they can eliminate the customer’s purchase intention, that is, people have a resistance to some products and sales methods. Therefore, it is very important to understand the scope and depth of these resistances before formulating and launching a sales campaign. One of the consumer psychology styles - the confusion of too many types of products makes it difficult for customers to lose sales. Please observe a woman who buys perfume. Before she buys a bottle of perfume, she often smells a variety of fragrances. The salesperson sprays on the customer’s arm