在数字化时代中,纸质媒体的发展受到了一定的冲击,这已经是不可扭转的事实。但是纸质媒体内容价值,以及品质传播的魅力始终不会被削弱。在新媒体“疯狂式”的发展局势中,纸质媒体若能够表现出分化型发展态势,并深入挖掘自媒体优势与存在的价值,也能够获得广阔的发展空间。 In the digital era, the development of paper media has been hit to some extent, which is an irreversible fact. However, the value of paper media content, as well as the charm of quality communication will never be weakened. In the new media “crazy ” development situation, if the paper media can demonstrate the differentiation trend of development, and dig deeper into the advantages and existence value of the media, but also can get a broad space for development.