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随着服务型媒体意识的不断崛起,传统媒体与新兴媒体交互越来越受到媒体市场的喜爱,媒介融合成为今后媒体发展的必然趋势。媒介平台是媒体信息传播的重要载体,随着媒介融合改革趋势的不断扩大,各媒体应当积极实施媒介融合下的数字媒介平台改革,以紧跟时代发展,提升媒体的市场竞争力,满足用户个性化信息需求。本文分析了媒介融合下媒介平台改革的必要性,并提出媒介融合下数字设计的媒介平台改革策略。
With the continuous rise of service-oriented media awareness, the interaction between traditional media and emerging media is increasingly favored by the media market. Media convergence has become the inevitable trend of media development in the future. Media platform is an important carrier of media information dissemination. With the continuous expansion of media convergence reform, all media should actively implement digital media platform reform under media convergence to keep pace with the development of the times, enhance the market competitiveness of the media and meet user’s personality Information needs. This paper analyzes the necessity of the media platform reform under media convergence and proposes the media platform reform strategy of digital design under media convergence.