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体育制造企业申请高新技术企业认定,是在全民健身上升为国家战略背景下提升企业核心竞争力的重要途径。分析体育制造企业申请高新技术企业认定存在的困境并提出解决策略,有助于落实《国务院关于加快发展体育产业促进体育消费的若干意见》,从顶层设计上提高体育产业发展水平。以体育制造企业申请高新技术企业认定存在的困境为切入点,采用文献资料法、问卷法、访谈法和案例分析法等研究方法,展开综合研究。结果表明:体育制造企业在申请高新技术企业认定时,存在的问题包括:申报指引缺乏对应行业门类、企业自主创新能力不足造成企业不符合申报条件、对政策了解不足使企业缺乏申报动力等。对策提出:国家应该积极修改高新技术产业领域申报指引,将体育产业纳入其中;地方政府应该加强政策普及,积极服务企业需求,为企业发展提供公平的社会环境;企业应该通过加强自主创新,拥有自主知识产权,达到申报高新技术企业认定的标准,完成认定,并因此为契机,通过自身的发展,达到提高体育产业核心竞争力的目的。
Applying for the recognition of high-tech enterprises by sports manufacturing enterprises is an important way to enhance the core competitiveness of enterprises in the context of national fitness ascended into national strategy. It is helpful to implement the “State Council’s Opinions on Speeding Up the Development of Sports Industry and Promoting Sports Consumption” and to improve the level of the development of the sports industry from the top level by analyzing the dilemma of applying for high-tech enterprises and the solution strategies for sports manufacturing enterprises. Starting from the predicament that sports manufacturing enterprises apply for the recognition of high-tech enterprises, a comprehensive study is carried out using the research methods of literature, questionnaire, interview and case analysis. The results show that the problems existing in the application of high-tech enterprises for sports manufacturing enterprises include: the lack of corresponding reporting guidelines, the lack of independent innovation capability of enterprises, the lack of reporting power and the lack of understanding of policies. Countermeasures proposed: the state should actively modify the field of high-tech industries to declare the guidelines, the sports industry will be included; local governments should strengthen policy popularization, and actively serve the needs of enterprises, providing a fair social environment for the development of enterprises; enterprises should strengthen self-innovation, with autonomy Intellectual property rights, to declare high-tech enterprises that the standard, to complete the identification, and therefore as an opportunity, through its own development, to achieve the purpose of improving the core competitiveness of the sports industry.