深圳电视剧频道自2002年开播以来,在整合频道资源与运用营销策略,对频道和节目进行总体设计与整合营销上进行了比较成功的探索,因此实现收视率与经营的双丰收。随着市场竞争的加剧,各频道剧场的开设,电视剧频道的优势减弱。其结构空间和播出时间的线性分布,与观众的接受和市场行为在时间和空间上的非线性分布之间的平衡被打破,这种线性与非线性之间落差的解决,已经成为营销成功与否的关键。 Since its launch in 2002, Shenzhen TV Channel has made a comparatively successful exploration on the integration of channel resources and the use of marketing strategies to conduct overall design and integration marketing of channels and programs, thus achieving double harvest of ratings and operations. With the intensification of market competition, the opening of theaters in various channels and the weakening of the advantages of the TV drama channels. The linear distribution of the structure space and broadcast time, the balance between the acceptance of the audience and the nonlinear distribution of the market behavior in time and space is broken. The solution of the gap between linearity and non-linearity has become a marketing success Whether or not the key.