在体验旅游迅速发展的今天,文化体验游成为一种新的旅游发展趋势。文学作品是人类文化的重要组成部分,与旅游地相关的文学作品亦成为重要的旅游资源。本文以《水浒传》为例,立足资源优势,把握文化精髓,将名著文化潜在价值充分运用到旅游开发中,深挖文化内涵,彰显文化特色,确保名著文化旅游持续发展。 In experiencing the rapid development of tourism, cultural experience tourism has become a new trend of tourism development. Literary works are an important part of human culture, and literary works related to tourist destinations have also become important tourism resources. Taking “Outlaws of the Marsh” as an example, based on the advantages of resources, grasp the essence of culture, make full use of the potential value of the famous culture in tourism development, dig out the cultural connotation, highlight the cultural characteristics and ensure the sustainable development of the famous cultural tourism.