影视旅游作为一项特殊的文化旅游活动,是旅游业与影视产品相结合而产生的衍生物。是一种将旅游地的景观景点以及风土人情、服务内容以及文化内涵等吸引物在影视剧中策略性地融入,让观众留下深刻印象并印发旅游活动的新型旅游方式。本文以旅游地置入影视剧的形式为重点,浅析贺州市影视旅游的发展现状及发展建议。 Film and Television Tourism as a special cultural tourism activities, is a combination of tourism and film and television products derived derivatives. It is a new tourism way that strategic attraction of tourist attractions and scenic spots and local customs, service content and cultural connotation in the film and television drama, so that the audience impressed and printed travel activities. This article focuses on the film and television drama placement in tourist destination, and analyzes the status quo and development suggestions of film and television tourism in Hezhou.