在开门子化肥的经销商中,戴建辉是其中的佼佼者。这位朴实的经销商在进入农资行业之前一直经销可乐。在经营可乐的过程中,他学习到了不少经营理念。“经营可乐的时候,厂家经常在我们县城最繁华的地带搞演出,打造自己在年轻人当中的形象,或是和一些知名快餐连锁店合作共同推动产品的销售。从这些方面,让我意识到广告和合作的重要性。”经销可乐的过程给戴建辉上了很好的一堂营销课,这为他经营农资奠定了营销基础。他认为做化肥也应该像做可乐一样让品牌深入人心。注重广告宣传与卖可乐相比,戴建辉认为,化肥要有销量必须有大量的广告投入。为此,戴建辉总是积极地寻找与厂家合作的机会。就在记者到访时,戴建辉正与开门子的营销人员商讨如何加大推广开门子化肥力 Among the distributors who opened fertilizers, Dai Jianhui is one of the best. This simple distributor has been distributing Coke before entering the agricultural industry. In the course of operating Coke, he learned many business ideas. “When operating Coke, manufacturers often perform in the most prosperous areas of our county to create their own image among young people, or cooperate with some well-known fast-food chains to promote the sales of products. From these aspects, I realized that The importance of advertising and cooperation.” The process of distributing Coke gave Dai Jianhui a very good marketing lesson, which laid the foundation for his marketing management. He thinks that doing chemical fertilizer should also make the brand enjoy the hearts of people like Coke. Focus on advertising and selling Coke, Dai Jianhui believes that there must be a large amount of advertising investment in fertilizer sales. For this reason, Dai Jianhui always actively seeks opportunities for cooperation with manufacturers. At the reporter’s visit, Dai Jianhui was discussing with the salesman who opened the door to increase the promotion of open fertilization.