论文部分内容阅读
广告目标黄老五食品与广大消费者密切互动,让人们在欢乐起舞的同时,共同分享酥脆快乐的黄老五花生酥策略亮点相比于其他类型的娱乐活动,坝坝舞与黄老五品牌的快乐、健康生活主张更为贴合,目标受众更为吻合创新点坝坝舞是广场舞在川渝地区的独特缩写,受众面极广地捆绑了大批的目标消费群体,社区活动广告的受众涉及面极广,这些受众通过观看、参与、浏览活动有关新闻报导,“顺便”接受广告所发出的信息,达到广告主的广告目的
Advertising goals Huang Lao Wu food and consumers in close interaction, so that people dancing in the joy at the same time, crisp and happy to share the Huang Lao Peanut Crisp Strategy highlights Compared to other types of entertainment activities, Dam Dance and Wong Lo Wu brand Happy, healthy life advocate a more fit, the target audience is more consistent Innovative point dam dance is square dance in Sichuan and Chongqing regions of the unique abbreviation, by a wide range of audience bundled with a large target consumer groups, community advertising audience Involving a very wide range of these audiences by watching, participating, browsing activities related to news reports, “By the way ” to accept the information sent by the ads, to achieve advertisers advertising purposes