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随着国家相关招标法规的出台和工业品招标制度进一步规范,工业品生产企业正逐渐走出计划营销和关系营销的峡谷地带,感受“专业、公开、公正”选型、招标所带来的灿烂阳光。据权威部门估计,目前通信、IT 领域行业的生产企业,其全年95%以上的销售额来自于参加各地产品招标会所获得的合同额。因此,在参加招标方的标会时,打好产品夺标战已成为工业品生产企业攻克营销“壁垒”的决定性一环。
With the promulgation of the relevant national tendering regulations and the further regulation of industrial products bidding system, the industrial products manufacturing enterprises are gradually emerging from the canyon areas of planned marketing and relationship marketing, feeling “professional, open and just” type selection and bidding Brilliant sunshine. According to authoritative department estimates, the current communications, IT industry, manufacturing enterprises, their annual sales of more than 95% from participating in the bidding will be obtained around the contract. Therefore, when participating in the bidding party's bidding, laying down the product to win the bidding war has become the decisive part of the industrial products manufacturing enterprises to overcome the marketing barrier.