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早在20年前,统一在台湾地区食品、饮料行业就已经是无可争议的领军品牌。1994年《福布斯资本家》东亚1000家上市公司中,作为台湾地区最大的上市食品集团,统一名列前100,在食品、饮料行业上位列三甲。然而,就像可口可乐和百事可乐、宝洁和联合利华、耐克和阿迪达斯……自从他们进入到中国内地市场那一刻起,有些对手就已经注定了要狭路相逢!E-bay的悲伤撤退,百思买的铩羽而归,达能的惨淡告别,这些事实都在提醒我们,无论你的背景有多么的优秀和骄傲,当进入到这个世界上人口最多的中国大陆市场,你总要经历那些水土不服所带来的本土式阵痛。
As early as 20 years ago, the unification of the food and beverage industry in Taiwan has become the undisputed leading brand. 1994 Forbes Capitalists Among the 1000 listed companies in East Asia, as the largest listed food group in Taiwan, they are among the top 100 in terms of reunification and the top three in the food and beverage industry. However, like Coca-Cola and Pepsi, Procter & Gamble and Unilever, Nike and Adidas ... Since the moment they entered the Chinese mainland market, some of the rivals have been doomed to meet by chance! E-bay's sadness retreat, Best Buy's feather and Guinness, Danone's farewell farewell, these facts are to remind us, no matter how good your background and pride, when entering the world's most populous mainland China market, you always have to experience those who bring acclimatized Sore throat.