21世纪的工业模式,工厂就是工厂,品牌就是品牌。纵观中国的化妆品企业,大多数企业只是地方品牌或国家品牌,全球品牌国内产品很少,品牌建设处在非常初级的阶段。企业在不同的阶段,需要有不同的品牌战略,者企业处于中小规模,则需侧重于OEM业务,这将使专业OEM化妆品公司与中小型化妆品公司达成战略联盟关系。现在我们可以清楚地看到,OEM和品牌已不再矛盾,而是彼此紧密相系。 The 21st century industrial model, the factory is the factory, the brand is the brand. Throughout China’s cosmetics business, most businesses are only local brands or national brands, few global brands of domestic products, brand building at a very early stage. Enterprises in different stages, need a different brand strategy, companies in the small and medium-sized, you need to focus on the OEM business, which will enable professional OEM cosmetics companies and small and medium cosmetics companies reached a strategic alliance. Now we can clearly see that OEMs and brands are no longer contradictory, but closely related to each other.