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企业形象识别系统(CI)作为现代企业的一种经营管理方法,起源于20世纪50年代的美国,现已风靡全球企业界。随着CI在国内的不断推广,企业形象、品牌的构建已成为一种大趋势,出版业也不例外。随着中国加入WTO,出版业、特别是出版社受到的冲击虽然不是很大,但也存在着冲击,因此转变经营理念、强化出版社的特色,即CI对中国的出版业也相当重要。在2002年的北京图书订货会上,笔者欣喜地看到;出版社树起特色大旗,各种品牌书竞
As a kind of management method of modern enterprise, corporate image recognition system (CI) originated in the 1950s from the United States and is now swept the global business community. With the continuous promotion of CI in China, the establishment of corporate image and brand has become a general trend and the publishing industry is no exception. With China’s accession to the WTO, the impact on the publishing industry, especially the publishing houses, is not so great. However, there are also some impacts. Therefore, changing the business philosophy and strengthening the characteristics of the publishing houses, that is, CIs are also very important to China’s publishing industry. At the 2002 Beijing Book Fair, the author was delighted to see that the publishing house has set its own special banner and all kinds of book titles