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岁末年初,又到了盘点、总结和展望的时候,对于广告研究而言,我们始终关注的是学术研究的进展、问题以及未来的方向。12月11号,来自全国近200所高校的400多名教师参加了在广州举办的第十五届中国广告教育学术年会,会议围绕“使命与责任”的主题讨论了中国广告教育和广告研究面对的主要问题和挑战。此次会议规模之大是前所未有的,影响也是史无前例的。整个会议给人的强烈感觉是,整体的广告研究水平
At the end of the year, at the beginning of the year, when it comes to stocktaking, summarizing and forecasting, we always pay attention to the progress of academic research, problems and the future direction of advertising research. On December 11, more than 400 teachers from nearly 200 colleges and universities attended the 15th Annual Academic Conference on Advertising Education in Guangzhou. The conference focused on the theme of “Mission and Responsibility” and discussed the relationship between China’s advertising education and The main problems and challenges that advertising studies face. The scale of the conference is unprecedented and the impact is unprecedented. The whole meeting gives a strong feeling is that the overall level of advertising research