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近代商业美术萌芽于清末,在发展的过程中与出版发行活动存在着明显的互动关系。一方面,出版发行扩大了商业美术的影响力,促进了商业美术的发展;另一方面,商业美术为出版发行解决了资本需求,两者实现了双赢。回顾这段历史,探索其中的规律性,为当代商业美术及商业出版的发展提供借鉴。
Modern commercial art sprouted in the late Qing Dynasty, in the process of development and publishing and publishing activities there is a clear interactive relationship. On the one hand, publishing and publishing expanded the influence of commercial art and promoted the development of commercial art; on the other hand, commercial art solved the capital demand for publishing and publishing, and the two achieved a win-win situation. Reviewing this history, exploring its regularity and providing references for the development of contemporary commercial art and commercial publishing.