电视购物起源于美国,上世纪九十年代初进入我国后,受到消费者的欢迎并且迅速发展。电视购物的蓬勃发展带动了经济效益,同时也出现了令人担忧的问题。电视购物的迅速发展从一定程度上说顺应了社会的发展,随着经济水平的不断提高,消费者的消费观念、消费方式开始转变,消费者新型的消费观念与电视购物新型的消费方式一拍即合。由于电视购物中商品 TV shopping originated in the United States, entered the country in the early nineties of last century, by the consumer’s welcome and rapid development. The booming development of television shopping has brought economic benefits as well as worrisome issues. The rapid development of TV shopping conforms to the social development to a certain extent. With the continuous improvement of economic level, consumer attitudes and consumption patterns have started to change. Consumer attitudes toward new consumption patterns and the new consumption patterns of TV shopping have taken shape. Because of TV shopping in goods