电视作为儿童观影的主要渠道,以其方便、免费的形式被儿童所喜爱。虽然近年来电视上出现了《喜洋洋与灰太狼》《熊出没》等儿童动画品牌,但中国创作者往往将“少年儿童”作为核心受众,分类模糊和笼统。正是缺少对儿童受众群体的细化分类,才让很多动画片陷入了“大人看了嫌幼稚,孩子看了嫌深奥”的尴尬境地,角色造型更难以进行后续的开发与衍生。影视动画角色设计,从外在表象上是动画角色造型、动作、表情、服装、道具等方面的形象设计,从内涵上赋予了角色个性、地域 Television, the main channel for watching children, is loved by children in its convenient and free form. Although children’s animation brands such as “Kill and Big Big Wolf” and “Bear and Beast” have appeared on television in recent years, Chinese creators often categorize “Children ” as the core audience, and the classification is vague and general. It is the lack of detailed classification of children’s audiences, only to make a lot of cartoons into the “adults looked too naive, the child looked so esoteric” embarrassing situation, the role of modeling more difficult to follow-up development and derivation. Movie animation character design, from the external appearance is the animation character modeling, movement, expression, costumes, props and other aspects of the image design, from the connotation of the role given personality, geographical