本文基于深圳企业一个实例的分析,探讨了三维(3D)数字成像与显示技术在文物的保护和展览、建立网络虚拟商城及各类单件商品的展示等三大领域的市场应用前景;并就技术现状本身、信息环境、用户体验三方面分析了影响市场应用的制约因素并提出了相应的对策。 Based on the analysis of an example of Shenzhen enterprises, this article discusses the market application prospect of three-dimensional (3D) digital imaging and display technology in the three major fields of protection and exhibition of cultural relics, the establishment of network virtual mall and the display of various kinds of single-item products; Technology status quo itself, information environment, user experience three aspects of the impact of market constraints and put forward corresponding countermeasures.