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互联网技术和信息技术的发展和普及,为我国英语新闻网站的发展带来了机遇和挑战。新媒体时代,我国英语新闻网站陷入发展的瓶颈,必须正视发展过程中出现的问题,分析问题产生的原因,积极寻求解决办法,提高我国英语新闻网站的对外传播效果和国际影响力。我国英语新闻网站应充分利用新媒体传播优势,以受众为核心,积极创新,不断加强与国内外英语新闻网站的合作,取长补短,提升自身市场竞争力和对外传播效果。
The development and popularization of internet technology and information technology have brought opportunities and challenges for the development of our English news website. In the era of new media, English news websites in our country are caught in the bottleneck of development. We must face up to the problems in the process of development, analyze the causes of the problems, actively seek ways to solve them and improve the external communication effect and international influence of our English news websites. Our English news website should make full use of the advantages of new media, take the audience as the core, innovate actively, and continuously strengthen the cooperation with English news websites at home and abroad to learn from each other and enhance their market competitiveness and external communication effects.