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中国的经济实力和综合国力不断增强,电力市场也在不断发展,电力市场研究包括很多方面,其中电力营销是一个比较重要的内容。因此,客户的需求需要摆在第一位,重视其需求是电力企业发展的关键,也是电力企业在激烈的市场竞争中获得优势的一种营销手段。良好的服务可以保证电力企业的可持续发展。本文通过对电力市场情况的分析,简要介绍了电力市场营销,阐述了电力优质服务在电力市场营销中的作用。
China’s economic strength and overall national strength have been continuously enhanced, and the electricity market is also constantly developing. The electricity market research includes many aspects, of which electricity marketing is an important content. Therefore, the needs of customers need to be placed first, paying attention to their needs is the key to the development of power companies, and it is also a marketing tool for power companies to gain advantages in fierce market competition. Good service can ensure the sustainable development of power companies. This article through the analysis of the electricity market situation, briefly introduced the electricity market marketing, elaborated the power quality service in the electricity marketing.