在目前这个视觉到处传递的时代中,我们的视线或是思想通常都会充斥着各类别的图形。图形视觉在世界里的各个地方传播着信息,己成为没有国界的表达语言。本篇文章分析了平面广告图形设计视觉的创新,探讨了图形设计视觉将以何种方式来面对大众,阐述了目前平面广告图形设计视觉创新的表现方式和应用形式。 In the present age where vision is transmitted everywhere, our lines of sight or thoughts are often filled with graphs of all kinds. Graphic vision spreads the message everywhere in the world and has become a language of expression without borders. This article analyzes the innovation of graphic advertising graphic design vision, explores the ways in which graphic design visuals will face the public, and elaborates the presentation and application forms of visual innovation of graphic advertising graphic design at present.