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电磁炉是一种极具社会潜力的新时尚厨具,但在我国面市十几年来却知者寥寥,其全国年销量未超过百万台大关,根本无法与微波炉、灶具等相提并论,除了价格因素、现念因素外,关键是缺少知名品牌和宣传力度,近年来中国风扇业三大巨头美的、艾美特、格力同时加盟电磁炉行业,使沉寂多年的电磁炉市场烽烟四起,群雄逐鹿,随着后慧广告大战的展开,电磁炉市场又是一种怎样的情形呢?
Induction Cooker is a kind of new stylish kitchen utensils with great social potential, but it has been known for more than ten years in our country. Its annual sales volume does not exceed one million units, and it cannot be compared with microwave ovens and stoves, except for price factors. In addition to the factors, the key is the lack of well-known brands and propaganda. In recent years, the three giants of China’s fan industry, the United States, Emmett, Gree also joined the Induction Cooker industry, so that many years of the Induction Cooker market smoked everywhere, crowds compete, with the Hui after the ad campaign What kind of situation is the explosion of the induction cooker market?