随着现代信息技术的发展,新媒体不断涌现,整个社会正在进入新媒体时代。在这样的时代背景下,媒体之间的竞争日趋激烈,媒体融合趋势日益明显,广播媒体这种传统媒体则面临更大的挑战。广播媒体要想得到发展,必须实现与新媒体的融合,适应当前新媒体时代的发展趋势,并实现编辑业务的创新发展,这是广播媒体必然要踏上的发展创新之路。 With the development of modern information technology, new media are constantly emerging and the whole society is entering an era of new media. In this era, the competition between media is becoming fiercer and the media convergence trend is more and more obvious. The traditional media such as broadcast media are facing more challenges. In order to achieve the development of broadcasting media, it is necessary to realize the integration with new media, to adapt to the development trend of the current new media era and to realize the innovation and development of editing business. This is the road of development and innovation that radio media must embark on.