消费者研究是中国市场营销跨世纪变革之关键王桂林中国市场营销跨世纪发展应以什么样的市场研究为其基础呢？市场营销在中国从无到有，直到有了一定的发展，其成绩是显而易见的。然而，我国在引入市场营销过程中存在以下三点缺陷：１．引进市场营销的内容往往是误导的。除... Consumer Research is the Key to Cross-century Transformation in China’s Marketing Wang Guilin What kind of market research should China’s marketing cross-century development be based on? Marketing in China from scratch, until there is a certain degree of development, the results are obvious. However, there are three defects in the process of introducing marketing in our country: 1. The introduction of marketing content is often misleading. except...