名牌以特色而立非以价格档次而定名牌是一种时效概念并非经久不衰名牌根植于消费者心中既评不出又买不来一、何谓“名牌”在当前的“名牌热”中,人们有时自觉不自觉地曲解了名牌的涵义,把对一个产品最美好的赞誉统统堆积到名牌身上,这使人们感到创名牌可望而不可及,只是少数企业的事。实际上,名牌是相对而 The brand name is not based on the price. The brand name is a concept of timeliness. It is not enduring. The brand name is rooted in the mind of the consumer. It can neither be evaluated nor bought. What is meant by “brand name” in the current “brand name hot ”In China, people sometimes consciously or unconsciously misinterpreted the meaning of brand names and accumulated the best praise for a product on a brand name. This made people feel that creating a famous brand is beyond reach. It is only a matter of a small number of companies. In fact, brand names are relatively