好记星最聪明的做法在于,在产品销量与品牌知名度逐渐建立起来的时候,把自己跟中央电视台紧紧地捆绑在一起,提升品牌形象,无异于为好记星的长期发展找到了一座最好的靠山。好记星的成长借鉴了保健品的营销模式,而保健品市场的一个主要特点,是“各领风骚三两年”,许多保健品企业其兴也勃,其亡也忽,往往在短短两三年时间就声名鹊起,但同样经不起任何挫折,殒落得也特别快,这些年,保健品市场“昙花一现”的现象已 Honest remember the most clever way is that when the product sales and brand awareness gradually established itself tightly tied together with the CCTV to enhance the brand image is tantamount to finding a long-term development for the Hing remember a The best backer. Hutchison Star’s growth draws on the health care products marketing model, while the health care products market is a major feature of the “leading position for three or two years”, many health care products enterprises are booming, its death suddenly, often in short In the next two to three years, it has achieved great fame but equally can not withstand any setbacks and falls particularly rapidly. In these years, the “short-lived” phenomenon in the health care products market has been