动画是一门综合性很强的艺术,是集绘画、摄影、音乐、漫画于一身的艺术表达形式。动画往往通过虚拟的表达形式产生出生动的表达效果。在动画发展初期,动画逐渐以动画化、电影化和游戏化等形式走进我们的生活。随着新媒体的产生,动画显示出了超强的适应能力,特别是面对当代新的媒体环境,动画又衍生出了桌面动画、社交动画、表情动画、网络动画等等新的动画形式。动画最大的特征在于它的传播性。本文对当代动画的文化传播属性与作用进行深入研究。 Animation is a very comprehensive art, is a collection of paintings, photography, music, comic in one form of artistic expression. Animations often produce vivid expressions through virtual representations. In the early days of animation, animations gradually came into our lives in the form of animations, films and games. With the emergence of new media, animation has shown a super adaptability. Especially in the face of the new media environment of the contemporary era, the animation has derived new animation forms such as desktop animation, social animation, facial expression animation and web animation. The biggest feature of animation is its spread. This article deeply studies the attributes and functions of contemporary animation’s cultural communication.