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创意旅游是现代消费者的需求,因源于创意使旅游具有天然的独特内涵,并跟传统的旅游形式相区别。差别之一就是创意旅游表现出更强的活动参与性和灵活性,而这正好是目前更多的旅游者所需求的旅游形式。珠海长隆海洋王国是具有前瞻视野及原创特色的主题公园,将创意、体验和现代科技与旅游相结合的成功案例之一。本文以珠海长隆海洋王国为例分析创意旅游产品的特性和成功要素,以及基
Creative tourism is the demand of modern consumers, because of originality makes tourism has a unique natural connotation, and different from the traditional forms of tourism. One of the differences is that creative travel shows greater participation and flexibility in activities that are just the forms of travel required by more travelers today. Zhuhai Chimelong Ocean Kingdom is a theme park with forward-looking vision and original features, one of the successful cases combining creativity, experience and modern technology with tourism. This article takes Zhuhai Chimelong Ocean Kingdom as an example to analyze the characteristics and successful elements of creative tourism products,