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随着时代的变迁,科技的发展,人们的生活也日新月异,以手机、网络为首的新媒体悄无声息的走进人们的生活,在不知不觉中改变着信息流传的方式,给人们带来一些“惊喜”。喜的是让人们获取信息的方式更加快捷便利,惊的是这些新媒体的出现令一些舆情变得一发不可收拾,尤以高校的一些突发事件为甚。此时,舆情的控制就显得尤为重要,但又难上加难,从而,高校必须建立一套完整的舆情控制方案,尽可能的在舆情发展初始就能将其控制。本文主在探讨新媒体背景下如何应对高校突发事件,并且对其舆情进行控制和引导。
With the changes of the times and the development of science and technology, people’s lives are changing with each passing day. The new media, including mobile phones and the Internet, quietly enters into people’s lives and unconsciously changes the way of circulating information to bring people Some “surprise ”. The joy is to make people get information faster and more convenient way, the alarm is that the emergence of these new media so that some public opinion has become out of control, especially in some unexpected events in colleges and universities. At this point, the control of public opinion is particularly important, but harder, so colleges and universities must establish a complete set of public opinion control programs, as far as possible in the development of public opinion can be controlled. This article discusses how to deal with emergencies in colleges and universities under the background of new media and to control and guide its public opinion.