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生活在城市里多年的我们,或许对城市的每条街道、每座建筑的位置都熟稔于心,但是,我们真的了解城市吗?谷歌告诉你:“NO!”在纽约,谷歌为了推广自家的APP,让广告以问题标签的形式融入日常生活中随处可见的地方:去打保龄球,会看到“保龄球上有几个洞”;去餐厅吃饭,会看到“这家餐厅的广告语是什么”;去买棒棒糖,会在橱窗上看到“第一支棒棒糖什么时候诞生”。有疑问就会有好奇,有好奇就会有行动。想知道答案?那就问谷歌吧!当然,若只是停留在这一步,达到的广告效果也只是宣扬了谷歌众所周知的搜索功能而已。比如“这家餐厅的广告语是什么”这个例子,用户一旦拿起手
We live in the city for many years, we may be familiar with the location of each street and every building in the city, but do we really understand the city? Google tells you: “NO!” In New York, Google Promote your own APP, so that ads in the form of question labels into everyday life everywhere: to play bowling, you will see “bowling a few holes ”; go to the restaurant to eat, you will see “this Restaurant advertising is ”; to buy lollipops, will see in the window “ when the first lollipop was born ”. There will be curiosity in doubt, curiosity will have action. Of course, if you just stay at this step, the advertising effect achieved is only to promote Google’s well-known search function only. For example, “What is the language of this restaurant?” This example, the user once picked up their hands