印象管理是从国外引进的诸多企业现代化管理中的一个鲜为人知的管理理论。其本质是控制他人对自己形成的印象和感觉的过程,其理论基础是心理学。印象的形成是自我表现和自我投射的过程。一个让人喜欢和干练的印象对于企业的成功是很重要的,特别是在竞争的环境中,应用好印象管理将有助于在同行业中更能赢得用户的信任,获得主动权,从而达到经营目标。从这个角度来看,了解和掌握运用印象 Impression management is a little-known management theory in the modern management of many enterprises imported from abroad. Its essence is the process of controlling the impressions and sensations others make to themselves. Its theoretical basis is psychology. The formation of impression is the process of self-expression and self-projection. A compelling and competent impression is very important for the success of the company. Especially in the competitive environment, applying good impression management will help win the trust of the users and gain the initiative in the same industry. Business objectives. From this perspective, understanding and mastering the use of impressions