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文章介绍了漫画的商业性,提出并分析了漫画商业性在报刊漫画、动画片、游戏、动漫衍生产品、漫画网站、动漫节等方面的表现,揭示了我国漫画商业性中存在的不足。并就如何进一步提高我国漫画的商业性提出了四个主要策略:要严格漫画产业的管理,要重视漫画人才的培养,要努力提高漫画原创力,要加强漫画的市场推广。
This article introduces the commerciality of comics, presents and analyzes the performance of commercial comics in newspapers and magazines, cartoons, games, animation derivative products, comics websites, animation festival and so on, and reveals the shortcomings in the commerciality of comics in our country. And proposes four main strategies on how to further improve the commerciality of comic books in our country: To strictly manage the comic industry, we must attach importance to the cultivation of cartoon talents, strive to improve the originality of comic books, and strengthen the marketing of comic books.