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随着商品经济的迅速发展,人格利益不再仅仅包含精神性利益,财产性利益也成为了人格利益的重要组成部分。在人格符号未经许可商业使用侵权诉讼中,纯精神损害赔偿模式已经不能适应司法实践的发展需求,权利人的损害赔偿救济模式也从单一走向多元。国外人格权理论发展出两种损害赔偿救济模式,分别是:精神损害赔偿与财产损害赔偿分别救济模式和不区分精神损害赔偿与财产损害赔偿的综合救济模式。这两种模式并非二选一,在区分未经许可商业使用行为的前提下,针对不同侵权行为类型分别采用不同的救济模式可为符合理论与司法实践的要求。
With the rapid development of commodity economy, personal interests no longer contain only spiritual benefits, and property interests have also become an important part of personality interests. In the infringement litigation of unauthorized use of personality symbol, the compensation model of pure mental damage can no longer meet the needs of the development of judicial practice. The remedy model of damages for the right holder also moves from single to multiple. The theories of personality rights abroad have developed two modes of compensation for damages. They are respectively the remedy mode of mental damage compensation and property damage compensation, and the comprehensive relief mode that does not distinguish between compensation for moral damage and property damage compensation. These two modes are not the second choice. Under the precondition of distinguishing the unlicensed commercial use behavior, adopting different relief modes for different types of infringement respectively may be in line with the requirements of theory and judicial practice.