中国O2O产业峰会·第一季O2O的温度已经达到沸腾,这一点毋庸置疑,看看到处热气腾腾的O2O论坛即可。因为蛋糕只有这么大,O2O玩儿的事就是切蛋糕,谁掌握O2O,谁就能在零售总和里面分更多的蛋糕。对于不同类型不同行业的企业,O2O的重点环节是不同的,各种挑战也不期而至。企业茫然无措,到处参加活动,听专家讲课,但回去后依然一头雾水,以为开个天猫店、开个微信、微博就是O2O了。当达不到自己希望的效果后,又开始怀疑O2O是个骗局,是个炒作。O2O作为一个概念的提出也才一年时间,当然实践时间更短,一切都还在摸索之中,成功也可能只是暂时的,一旦遭遇市场环境变化或技术进步,都可能会是昙花一现。只有看清O2O的本质,了解其核心要点,做好每一个环节的基础工作,才能将其作 China O2O Industry Summit · There is no doubt that the temperature of O2O in the first quarter has reached a boiling point. There is no doubt that we can see the steamy O2O forum. Because the cake is so big, the O2O play is a cut cake, who control O2O, who will be able to divide more cake in the retail total. For enterprises of different types and industries, the key points of O2O are different, and various challenges come unexpectedly. Businesses go blank, attend activities, listen to experts, but still confused after going back, that open a Lynx shop, open a WeChat, microblogging is O2O. When it failed to meet its own desired effect, it began to suspect that O2O was a scam and that it was a speculation. O2O as a concept is only a year’s time, of course, shorter practice time, everything is still groping, success may also be temporary, in the face of changes in the market environment or technological progress, may be short-lived. Only by observing the essence of O2O, understanding its core points and doing the basic work in every aspect can we