本文阐述期刊的创新,具体表现在定位、栏目设置、选题、内容、封面和版式、风格特征、营销理念、经营理念、编辑理念、管理等各个环节。指出唯有创新,方能不断丰富期刊的品牌附加值,有了创新才有期刊品牌的不断发展,才能在激烈的市场竞争中立于不败之地。 This essay expounds the innovation of periodicals in various aspects such as orientation, column setting, topic selection, content, cover and layout, style characteristics, marketing idea, business philosophy, editorial philosophy and management. It points out that only by innovation can we continuously enrich the added value of the brand of the periodical. Only by innovating can the continuous development of the periodical brand lead to an invincible position in the fierce market competition.